"Social media doesn't work for me." Did you decide to use social media marketing to grow your business, get more leads, grow brand awareness, etc. but aren't meeting those goals? Like anything else, once you set up your social media accounts, you can't simply set them and forget them. Every once in awhile you need [...]
When using your social media accounts, there are some valuable pieces of 'real estate' to take advantage of. Think of how retail stores are setup. They have certain 'high-traffic' areas that they use to highlight their best-sellers, new products, or sale items. They often have a (hopefully friendly) person working near the front of the [...]
Choosing the right social media platform for your business can be a hard choice, but if you don't have time to be everywhere (who has time for that?), choose a platform that aligns with your social media strategy and overall marketing and business goals.
Social media marketing requires a huge amount of time and effort, but a few small changes to your social media profiles can give you big results. There are seldom any shortcuts to better social media marketing, but quick tips like these can help to build on the social media marketing strategies you already have in place. [...]
