Choosing the right social media platform for your business can be a hard choice, but if you don’t have time to be everywhere (who has time for that?), choose a platform that aligns with your social media strategy and overall marketing and business goals.

When deciding where to be online, make sure to connect and engage with your audience and provide content that they are interested in, which might help you choose what platform to go with. Facebook is the most common social media platform, but that doesn’t mean you have to be there if that isn’t where your customers are. If you want to share quick, fun videos and photos, Snapchat might be a better option for you. YouTube (although not mentioned) is a necessity if you are using videos (recommended).

Here is an infographic that gives a breakdown of the top social media sites.

Social Media for Business: How to Choose the Right PlatformInfographic