The key to being successful on social media is to have a good, solid plan, and to consistently follow, measure the results, and alter as needed. Managing your social media accounts can be time-consuming and it’s time you could be spending working on your business. If you can use tools to make your social media strategy easier, take advantage!

So what should you include in your social media plan? Download this social media strategy overview to get started and follow these tips below.

1. Set clear goals and objectives

Why do you want to join a certain social media platform? Is it just because it’s the new thing, or does it actually align with your company mission, vision and brand? Is it to provide customer support? To improve sales?

There are different reasons to use social media, so the first thing you need to do is to decide what role you want social media to play in your organization. Once you know why you want to use social media, set clear, measurable goals.

2. Conduct a social media audit

If you or someone in your company already started creating social media profiles, you need to know on which platforms they are, if they are completed correctly and completely, and if those profiles still integrate well with the mission and goals of your business.

3. Create or improve your social media profiles

Once your initial social media audit is complete, you might determine that you need to create a new profile on a platform that aligns with your company and that could bring value to your customer service.

social media strategy concepts

4. Develop your content strategy

A great way to cut down on the time you spend on social media is to use a social media management tool like Hootsuite or Buffer. Even if you are using these tools, you need to have a content strategy and customize your messages on the different social media platforms.Use a social media management tool like Hootsuite or Buffer to save time. Click To Tweet

5. Use analytics to track, measure and alter your social media strategy

Track the effectiveness of your social media efforts and measure the results so you know which ones work and which do not. Alter your strategy as needed to increase the

Keep these tips in mind when you are creating your own social media plan and use this social media strategy overview to get started.