Now, every company in the world that isn’t stuck in the past knows that it’s important to have social media channels. However, it’s not enough to only have a presence on social media sites: you need to make sure they reflect your company’s values, that they’re in tune with how your company operates, and so on. [...]
None of my social media posts are getting any engagement. What am I going to post on Facebook? Sound familiar? When you're running a business, you have so much going on, from HR to sales and oftentimes, posting on social media gets pushed to the bottom of the list. And even once you do [...]
Are you using hashtags on social media? Or are you totally confused about what they are and why you use them? With the popularity of Instagram, using hashtags are becoming more of the 'norm', yet I hear from many businesses that they either don't know what a hashtag is or don't understand how (or why) [...]
If you own a business, one aspect that is usually necessary if you want to grow your business, is marketing. Traditional marketing today is quickly being replaced or at least complemented by social media marketing and other online efforts like a website and email marketing. Clutch reports that 76 percent of small business owners are using sites [...]
