Now, every company in the world that isn’t stuck in the past knows that it’s important to have social media channels.
However, it’s not enough to only have a presence on social media sites: you need to make sure they reflect your company’s values, that they’re in tune with how your company operates, and so on. If not, then they could do more harm than good (and done correctly, social media can do a lot of good for your business!).
Below, we take a look at a few tips to ensure your pages work for you.
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Be at the Right Place
There’s more to social media than Facebook! Indeed, once you factor in Instagram, Tumblr, Twitter, Pinterest and the rest, you end up with a pretty long list of websites. However, it’s important to remember that not all social media sites will be appropriate for your business. If you don’t know what the site is used for, then you could spend a lot of time and energy building up a profile that no-one sees, because it’s not in their interest. A financial investment firm, for instance, would have no need for a Tumblr page, which is mostly aimed at teenagers.
The Language of Your Audience
The big plus about social media is that you’re able to interact with your customers much more regularly than, say, through your advertising. You should already have a good concept of who your target audience is, the type of people who are likely to follow your page.
If you know who they are, then you know how they talk; are you speaking their language? If not, you’ll need to spend more time developing your social media voice.
A Uniform Look
You don’t deliver your best work through your social media channels. You save that for your website, and then share links on your pages. This is just one way that you make social media work for you, not the other way around.
Another is ensuring that when people are interacting with your page, they see your branding, which is a representation of what your company is all about. As such, it’s important that all your images, videos, and so on are consistent. If more than one employee has access to your social media accounts, then use a service like https://www.templafy.com/ to ensure brand cohesion. It’ll help prevent any styling errors.
Stay on Topic
Your business specialises in one, or possible, two areas. You’re not an expert in everything! As such, you shouldn’t try to talk about as many topics as possible. Stick to your core areas and their affiliates; your followers aren’t following your page to hear you talk about everything!
The Right Name
Finally, make sure you have the right name and bio. People need to be able to find you and learn more about you as quickly as possible, and this can’t happen if your handles are vague references to your primary company name. Change it, if necessary!
