Are you stumped for ideas to make your Facebook cover image really creative?

Your cover image on your business Facebook page is one of the first things someone sees when they visit your page, so it’s important to make good use of this useful space.

To get started, here are the dimensions of the Facebook cover image:

  • Images need to be at least 400 pixels wide and 150 pixels tall.
  • Displays at 820 pixels wide by 312 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. The Canva template is set at 820 pixels by 315 pixels.
  • For videos, the recommended size is 820 x 462 pixels. Cover videos can be anywhere from 20-90 seconds long.

Tutorial Video: tools to use to create a Facebook video cover image

If you want to create something unique, here are 13 creative ideas for your Facebook cover image.

GIF-like videos

Google takes advantage of the video cover image option with this cool GIF-like video. Even though only parts of the video move I thought it was fun to find the items that did move.

I thought this was a unique way to have an animated cover image.

Use humor to resonate with your audience

Babies “R” Us truly know their audience when they created this funny video showing parents struggling to get their newborn to sleep.

Could you create a humorous video to entertain your audience?

Tutorial videos

People love watching tutorials on how things are made and this video tutorial by DIY Ideas is a great example of that. You could create a quick and simple tutorial to teach people something as soon as they land on your Facebook page which would encourage people to like your page to get more great content.

Posted by DIY Ideas on Thursday, October 26, 2017


Do you have any amazing testimonials or awards that you could share with your audience?

Bundaberg Rum shares their accolades on their cover image and adds a little cheekiness with the title caption.

creative cover images

Cool-use of your logo

This cover image for the 2018 Olympics is a simple image, yet is interesting and eye-catching with the images popping out of the Olympic symbol. Using your logo-only as your cover image is boring, but adding some elements to it makes it interesting.

You could create a similar image for your brand by adding some creative elements to your logo or product, or adding some seasonal aspects like Valentine’s, Easter or Christmas to your logo.

2018 olympics facebook cover image

Highlight features

One way of showcasing your products is to use your cover image to highlight the features of your products. Mercedes-Benz could show images of various aspects of their cars and showing a close-up of the interior is an interesting visual.

creative facebook cover images mercedes

Add seasonal elements

One way of incorporating upcoming holidays into your social media is to use your cover image.

Michaels uses their product in a creative way to celebrate an upcoming holiday and still showcase the products they have available for their customers.

Is there a way that you could use your product in your cover image and incorporate an upcoming holiday into it?


creative facebook cover image michaels

Include your audience

One of the best ways to increase engagement on social media is to include your audience. Canva uses their cover image to share their custom hashtag to have their audience share their story with them. This is a fantastic way of including their audience in their social media and increase engagement.

creative facebook cover image canva

Get artsy

Do you have a feature of your product that stands out?

Dairy Queen shows off the signature ice cream cone twirl at the top of their cone and uses their cover image as an artistic-type visual.

You could share an interesting aspect of your product, a portion of your logo, or a piece of beautiful architecture.

creative ideas facebook cover images

Keep it simple

This simple and holiday-focused video that IKEA used for their cover image adds some interest with the twinkling lights, yet is quite simple and is something you could use for your business as well.

Posted by IKEA on Monday, December 4, 2017

Product videos

A typical product video might be boring as your cover image, but this ‘how it’s made’ style product video from KitKat makes for an eye-catching cover video. They still kept their branding within the video which you could do as well.

Create a collage

Depending on what theme you wanted to focus on, creating a photo collage like McDonald’s created would work well to highlight customers, employees, new products or a holiday theme.

creative facebook cover images mcdonalds


Highlight your employees

This cool video by Buffer showcases their team and you could create something similar. They could be at work, participating in a team building event, or simply outside having fun together.

Hello from the Buffer team! ❤️🎥👋 #BufferLove

Posted by Buffer on Thursday, June 8, 2017


Need more optimization tips for your Facebook page? Sign up for the Social Media Optimizer course to make sure you are using Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube to its fullest potential!

What creative idea for your Facebook cover image is your favourite? Do you like the video cover ideas? Share your thoughts in the comments!