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Using social media can enable businesses to connect with an audience they normally wouldn’t have the chance to. There are many social media platforms but all with similar goals- to be social, to engage, to connect, educate and inform.
Social media is always changing and can sometimes be overwhelming with all the changes and updates. Whether you are new to social media or have been using it for years, there is always an opportunity to learn some tips and tricks to help increase engagement and drive more traffic to your website.
What You Need to Get Started
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Whether you are starting to integrate social media into your marketing strategy, or you are a seasoned professional, the key is to have a clear understanding our your niche and audience and create great content that is interesting enough to grab the readers attention and is worthy of sharing.
Once you have a good understanding of your business goals and what you want to achieve with social media, make sure to have a social media strategy. There are great templates online that you can use, or consider having a professional create a strategy for you. If you need more information about your social media strategy, contact me!
Social media requires time, and consistent updates, in order to engage and connect with your audience. Determine which social media platform you want to be on and make sure to set it up correctly and complete your profile.
In order to be successful on social media, you need to:
- Create and update your social media profiles that reflect your brand and gain attention from your target audience
- Engage with your social media networks and provide relevant content that educates your readers and entertains them too!
- Provide consistent updates on your social media platforms. If you can’t find the time to update multiple sites, consider starting with one and do it well!
- Track and review what your audience is saying about you, and make sure you provide feedback on their comments.
Although it isn’t required, whenever posting to social media, try using your own unique voice which reflects your brand. Your readers and fans want to hear from YOU, so provide them with interesting content that reflects who you are as a brand.