Creating a Facebook page for your business is so important because it represents your company online, and is a great place to engage and connect with your audience.

Before you start your Facebook page, identify your audience and decide who it is that you want to view your page.

You can set up a Facebook page fairly quickly and easily.

To create a Facebook page

  • Login to your Facebook account
  •  Click on the arrow in the top-right corner
  • Click on Create Page

Create a Business Facebook Page

Select a business category for your page

Depending on what you are creating your Facebook page for, select on of the categories which best represents your company/ product.

  • Local Business or Place
  • Company, Organisation or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

Choose Facebook category

Choose an industry-specific category

Choose the category that matches your business and enter some simple information about your business or product.

  • Agree to the Facebook pages terms.
  • Click Get Started.

Complete your profile

Once you have your Facebook Page setup, you need to complete the page so that all your important business information is available for your prospective customers.

  • Add a description of what your page is about
  • Add your website link.
  • Add a profile picture.
  • Add your Page to your Favourites
  • Make sure to add the long description in the About section
  • Add a professional cover image to catch your readers attention

Quick Tip: Create a custom Facebook url  such as  because it is much easier to use on promo items and looks much more professional.

Once your page is set up and complete, create and share interesting content for your readers. You might want to consider boosting your posts or use the Power Editor to create ads.

Use the Facebook Insights tab to measure how your posts are performing, and what content your audience enjoys. Then alter your content accordingly.

Remember to keep updating your page with interesting content, images, videos and contests to keep readers interested and engaged!